I’m going to be experimenting with a new format called LAO1.
LAO stands for Lesson. Analogy/Example. One Thing.
I’ll give a short description, provide an example, and give you one action item to do.
It’s a short and easy way to compress complex emails into actionable pieces of advice.
As always, I hope these emails leave you with a new piece of knowledge and way to supercharge your writing skills, creator biz, and self-growth! :)
P.S. I’ve been spending the past few weeks recovering from Omicron🤮 ( and am ready to start weekly publishing again!)
I love this quote by Derik Sivers.
“If more information was the answer, then we'd all be billionaires with perfect abs.”
Ain’t that the truth?
And if it’s not more information that’s keeping you from achieving your wildest goals…
It’s because “you don’t have the right information.” or you’re suffering from information overload…or some other BS reason.
The unfortunate reality is…
There’s always a blame-game going on when it comes to our success.
And this is a universal marketing principle I call “N&B”
and once you understand this principle…
You’ll be able to write unstoppable copy, eye-catching words, and magnetic emails that force people to open them…
You’ll be able to persuade ANYONE no matter their political affiliation or religious beliefs…
Once I discovered this persuasion trick it was like unlocking a new superpower!
N&B is based on core principles of human psychology that are as old as time itself, and it’s the engine that runs 99% of all marketing.
And if you look at any successful piece of marketing, you’ll find the underlying “N&B" principle at work.
So what is this persuasive Jedi mind trick?
Lesson: Using N&B To Punch Up Copy
N&B stands for Name & Blame.
Every piece of copy, every sort of persuasion, every bit of marketing is based on this simple formula:
There’s a problem.
And someone or something is to blame!
Here’s the solution….
If you like formulas:
This [NEW PROBLEM] is the REAL reason you not getting [Desired Goal].
If you're able to describe a person's problem BETTER than they can explain it to themselves, you're halfway to a sale.
Analogy/Example
"You know that feeling when you're suddenly craving a guilty treat after working out?
Or the never-ending cycle of starting and quitting fad diets?
Or when you're so ‘food stressed’ you can't even think straight..
So you reach for another box of pop-tarts and before you know it… you’ve finished the entire box?
It's not your fault, the real reason you keep failing your weight loss goals is because you're being poisoned by FAKE SUGAR."
Call it fake sugar, the 'evil hand of food companies', or high fructose sabotage...it doesn’t matter because now the reader has a new problem to blame.
See…
At our core, we’re all just little babies yelling, crying, and screaming our way through the world.
We all need that one thing to point our finger at and alleviate our pain.
Name & Blame is YOU helping the reader point the finger at what is really causing their problems.
It’s a cathartic form of copywriting.
One Thing
Notice how all the marketing you read is just another form of “ here’s the NEW problem to blame!”
Throughout the day, try to find 10 “problems” that advertisements are pointing the finger at and write them down. This will train your muscles to quickly spot marketing tricks.
Holla at you next week!
Brian “Name Blame” To
Dope Links
👉7 Blazing Fast No-Code Website Builders You Should Use Now [ Collection]
👉Design Sexy Proposals And Documents To E-Sign In A Few Clicks [Web App]
👉My Favorite Calendly Alternative ( Free And 5x More Options!) [Productivity]
I learned this from Sean Anthony another email marketer/copywriter ( who writes awesome emails check him out!)