Effortless Twitter Mastery📖Ch. 1: Why no one cares if you're cool
Answer These 3 Key Questions To Pour Gasoline On Your Growth + my favorite to-do list app
Hello Fellow Day One Creator,
This issue will feature the first of my mini-series on “Effortless Twitter Mastery: Embracing the Passive Path to Audience Growth” where I’ll be sharing all the secrets and strategies that helped me grow to 2k+ followers passively.
If you know anything about me…
I hate hustling on social media.
I don’t believe in:
Chasing for likes
Engaging 24/7
Or writing threads until your hands fall off.
My personal philosophy on building an online business is:
It should be fun
It should make you happy.
That’s why I find ways to systematize all the things I hate (content scheduling) and focus more on the things I love (meeting cool new creators).
In this mini-series: you’ll find analogies, stories, and mental models that’ll help you radically change the way you approach building an audience on Twitter.
Til’ next week,
Brian “Passive” To
P.S. Do you enjoy social media? or the hustle? Does social media have to be a hustle? Let me know, I would love to hear your opinion!
Lesson One: No One Cares How Cool You Are…
When I first started growing on Twitter it felt like I was banging my head against a wall.
Should I be making friends? or trying to attract customers?
Should I build in public? or be super direct with my marketing?
I tried every strategy under the sun and it felt like nothing worked…
until I realized one key lesson.
No one cares how cool you are… they only care how useful you are to them.
This applies to everything online. Whether you’re building a brand, an audience, or simply trying to network with new people.
If your target audience doesn’t understand how you benefit them, they will leave.
It’s better to be CLEAR than to be COOL.
Let me explain:
Most new creators assume if their profile is ‘cool’ or aesthetic this means people will follow their page.
This is completely wrong.
They assume, that when viewers see their page they think:
Who is this person?
Are they interesting? (Cool, Unique, My vibe)
If yes follow. If no bounce.
This idea is based off of making friends, and socializing in the real world. Which is great if you want to use Twitter to make friends but is horrible if you want to attract customers especially when you’re starting out as a new page).
In reality, a majority of Twitter users follow this train of thought:
WHAT is this page talking about? (Not WHO. They don’t care who you are.)
Do I find this page useful, entertaining, or inspiring?
Useful? I follow. Made me laugh? I follow. Inspires me? I follow.
The quicker you can answer these 3 questions the more likely you’ll be converting visitors to followers, and followers to customers.
Build In Public 🔨
Amazon prime day came and I picked up a ton of new books. I’m currently re-reading/ exploring:
Infinite Possibilities by Mike Dooley
I Will Teach You To Be Rich by Ramit Sethi
You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
Let me know if you have any non-fiction book recommendations!
One Dope Link 🔗
I have a lifetime subscription to this to-do list app and it is 110% WORTH its weight in gold. Maybe it’s the cute emojis, the quick timers, or templatized lists…or the fact that it’s now FREE for all new users.🦙