5 Lessons From Launching My Third Digital Product
The secret to a successful launch, money mindset, and bad news
I have good news and bad news.
Good news?
The AI launch was a raving success!
200+ downloads, $200+ sales, and 100+ emails.
It feels like I struck digital gold.
Now I only have to figure out what to do with my riches. đ¤
Bad news?
My baby. My workhorse. My one and only laptop that saved up an entire year forâŚ
has suddenly died.
Kaput. Blam. Dead as a brick.
Iâm trying to look on the bright side though. Maybe itâs the universe telling me to work towards a new laptop?
All I know is thereâs an empty spot on my desk, just like the one in my heart. đ
Okay, enough of the sob storyâ on to the article.
Enjoy!
Brian âFiguring out whatâs after this launchâ To
5 Lessons I learned From Launching My Third Digital Product
Lesson #1: You got 72 hours to haul ass. đ°
Ever watch those crime shows, where a kid gets kidnapped and they immediately switch over to the FBI crimes investigation unitâ the camera pans over to the peppery haired seasoned FBI director and he says,
âWe have 24 hours before this kid most likely ends up dead.â
Yeah.
Thatâs how it feels when youâre launching a product.
I was engaging like nuts. DMâing people left and right. Making multiple posts in my 3 different communities.
It felt like I was running a sprint towards the end of a marathon.
Even if it feels like your tweet or launch is going slow, keep the momentum going.
Give yourself 72 hours atleast before you ease up.
Lesson #2: Launch on Friday. Trust me. đ
Donât be like me and do a 72 hour launch on Saturday Afternoon.
Plan your launch at the end of the week when people are starting to get on social media.
Friday gives you the most leeway to take advantage of the entire weekend.
Iâm declaring Friday as officially âcreator launch dayâ.
Lesson #3: For the love of god double check your automations. đ¨
I really screwed up this one.
Instead of doing a test tweet to see if my auto-dmâs would work I YOLOâd the most important part of the launch.
Hypefury wasnât sending my product to any of the kind folks that retweeted my launch tweet so I spent the entire weekend DMâing people manually.
200+ DMâs.
By hand!
Always double check your links, automations, emails as a potential user.
Lesson #4: The product launch happens weeks or months before the actual date. đĽ
Kevon from Build In Public Mastery gave me some great advice.
He said, â Donât worry about collecting all the support in one tweet, or one workshop, do it slowly as you build. Over time, youâll have a group of raging fans to help push your launch forward.â
Think of a product launch like creating a Bonfire đĽ
The key to making a great fire is getting all the tinder, kindling, and logs assembled.
You canât expect a big strong fire without preparation.
Every tweet, update, story, lesson, sharing, newsletter that you write is another âlogâ that sets up the fire.
By the time you launch, it should feel easy to tap on peopleâs shoulders for help.
Lesson #5: Your Prices Reflect Your Productâs Perceived Value AND Your Confidence In It. đ¤
When people pay $0 for something theyâre less likely to value it.
Even if you price something at $1â it means that thereâs still a barrier for people to cross through if they want to receive value.
Itâs not rocket science that people value things that are priced higher. But for some reason when we as creators, talk about money⌠it feels weird.
Taboo. Awkward. Uncomfortable.
The word that comes to mind when I think about money? Slimy.
For the past few weeks, I couldnât decided whether to make the product free as a lead magnet, or charge the price according to what I thought it was worth.
I was stuck in a real quagmire.
I felt like I wanted to give back to the community that helped me build this guide yet also want to prove to myself that I could build a product worth $$$.
I was holding myself back.
âWhat if no one buys it?
What if people hate it?
What if itâs too expensive?â
Despite having all this confidence that I was making a KILLER guide compared to the rest of the average humdrum stuff people peddle on TwitterâŚ
I chickened out towards the end and created a super prompt as an upsell. đ
Iâm going to be writing more about this idea of âfreeâ and what it means when it comes to creator money mindset but just know that:
People judge your product based on itâs price whether you like it or not.
Build In Public đ¨
I have a ton of ideas to explore for my next project.
Another ChatGPT oriented product
Creator economy guide
Twittering 101
Using ChatGPT to write your tweets in our own voice
How to engineer âsuper prompts
I donât know what I should build next đ¤.
Iâll probably hold a poll for the next product. Or maybe even do a quick email course! Do you have anything youâd be interested in?
One Dope Link đ
My friend Hugo Hamel has created an awesome ChatGPT add-on that allows you to create AI images INSIDE of ChatGPT. Itâs seriously awesome if you want to create articles with images on the fly.
That really was a quagmire Brian. đ¤
Lurnin' from your experience ... Thanks for BIP'ing this knowledgeâ